See what's new in Zipchat.

Zipchat now interacts with comments on posts and ads by Facebook pages and Instagram accounts.

It can:

• reply publicly;
• reply privately;
• like, hide, delete a comment;
• not react to a comment.

Zipchat can also take multiple actions against a single comment - like and reply publicly, reply privately and publicly, hide and reply privately etc..

Also, Zipchat can automatically delete hidden comments after a set period of time.

• One-off campaigns now go out gradually, about 200 messages a minute, instead of all at once, resulting in better performance during large campaigns.
• The campaign page shows exactly how many messages Meta accepted, delivered and read, and a "Why messages failed" breakdown explains every failure in plain language.
• If Meta pauses a template, blocks an account for billing, or the WhatsApp number stops working, the campaign pauses itself so the remaining contacts are kept. The page tells why and what to do next; merchant decide when to resume.
• Campaigns can be paused and resumed while sending, and the page shows how many contacts have been messaged and how many are still to go.

You can now restore previous versions of your prompts in case you made a mistake

• The AI search now serves instant AI responses whenever possible
• We now use crowdsourcing to pre-generate responses and provide an instant experience

• PDP questions now have an "Ask me anything" input
• PDP questions design refresh

The settings are now split into sub-tabs for easier navigation

You can now archive or unarchive conversations via the Backend API. You can also filter conversations based on their last update.

• Improves grounding of PDP questions to avoid generating questions which Zipchat doesn't know the answer to
• From now on PDP questions will be based on what's available on this particular page or will be regarding general brand policies

The legacy way to implement order tracking for non-Shopify merchants has been deprecated in favour of custom skills.

All merchants using the legacy skill now have a custom skill pre-made for them. The custom skills offer higher better flexibility and allow you to easily plug to any 3rd party fulfilment system.

Zipchat now understands Instagram stories.

• Story replies. When a customer replies to a story by a merchant, Zipchat "sees" it: image, text on image, video transcript. So "Is this one in stock?" gets an answer about the actual product in the story instead of a question back.
• Story mentions. When a customer mentions a merchant's account in their own story, Zipchat now picks it up, sees the story, and replies in the DM thread. Text written on the story is treated as the customer's message. These mentions used to be ignored.
• Inbox. Story-reply conversations show an "Instagram story URL" card in the sidebar linking to the story while it is live (24 hours).

Facebook page stories are not included: Meta's API does not tell us which story a Messenger reply refers to, so those replies are handled as regular messages.

Zipchat now tracks sales from offsite chanels (Facebook, Instagram, WhatsApp, Email). When an AI agent shares a product link it identifies the conversation it came from — so when the customer clicks it and buys on the store, the sale is credited to the right conversation and channel. The dashboard now breaks revenue down by every channel that actually sold, and when a customer interacts through several channels, the most recent touch gets the credit. Works automatically — no setup needed.

Users can no longer rate individual messages with 👍 or 👎

We initially built the user rating system as a way to asses how good the AI responses are of an agent. However, a very small amount of customers rate these messages and customers mostly use the ratings to judge if the like the response or not, no matter if the response is accurate.

As we've using more sophisticated evals for the agents, we've removed this option to free up real estate on the bubble chat.

A new AI input field now sits at the top of your Dashboard, letting you ask questions or take action without hunting through menus.

Type a question like "What do shoppers ask about the most?" or use one of the suggested prompts to quickly create a custom skill, send a WhatsApp campaign, or get tips on recovering abandoned carts.

• Better UI on smaller screens
• Added conversation santiment

We've completely rebuilt the Dashboard with deeper analytics and clearer attribution, especially useful if you're running multiple agents.

What's new:

• AI-powered revenue attribution: every purchase is now analyzed and tagged as Strongly influenced, Influenced, Pending, or Not influenced. Not influenced purchases are filtered out by default so your numbers reflect Zipchat's real impact
• Conversation funnel sentiment: each conversation is mapped to a stage (Discovery, Conviction, Post-purchase, or Other), giving you visibility into where customers are in their journey
• Support staff savings: see how much it would've cost to handle your conversations with a human agent, using a $4 per conversation default that you can adjust to your own numbers
• Working hours breakdown: see what percentage of your conversations happen outside your business hours, with working hours configurable directly from the Dashboard
• Total Zipchat Value and ROI: a combined view of the value Zipchat is generating, plus your calculated return on investment
• Combined dashboard for multi-agent accounts: if you run multiple agents, your homescreen now shows a unified view across all of them instead of switching between each one

This gives you a much clearer picture of what Zipchat is actually doing for your business, not just how many conversations happened.

• We've reworked our onboarding to make it easier for new Agents to be launched
• Tips have been replaced with actionable next steps

A bunch of upgrades on AI search for non-Shopify stores

• Product results are now pushed to the top
• Price is now included next to each product
• Out of stock products are marked
• "See all results" link option is added in the config

Improved spacings and page width consistency

• The test chat button is now available on all major screens

Updated behaviour when clicking on a link inside the Bubble Chat

• Whenever the URL is part of the same website, the customer will open the link in the same tab
• Whenever the URL is from another website, the customer will open the link a new tab

Zipchat now defaults to labeling AI-generated content as such, to comply with the EU AI Act's transparency requirements.

New agents across Bubble Chat, PDP Questions, AI Search, and Emails will show "AI agent by Zipchat" by default instead of "Powered by Zipchat." You can control this label from each channel's settings under Provider branding.

Existing agents keep their current "Powered by Zipchat" branding until you explicitly change it.

• Agentic search: AI replies are now 3 seconds faster to load
• The agentic search now relies on the user triggering the search ( pressing enter or clicking the search icon ) - this prevents situations where the reply is triggered while the user is still typing
• On mobile, when there are no search results for a given query, the agentic search will directly open the Agent conversation to attempt to find what the customer is looking for

• Makes the AI's language recognition more stable, reducing cases where the AI would respond in the wrong language

Zipchat now works directly with Shopify Sidekick, so you can manage your AI agent without leaving the Shopify admin.

What's new: Sidekick can debug messages and explain why Zipchat responded the way it did, help you write and refine prompts, and build custom skills for your agent.

To use it, just ask Sidekick to help you Zipchat

Mobile customers now see a preview of the AI's response directly within the search results, matching what was already available on desktop.

Messages sent through the AI Search bar are now free and won't count toward your AI reply usage until September 31st.

This applies to the first message a customer sends when searching, the one that triggers the AI-powered results. Any follow-up messages the customer sends to continue the conversation are billed normally as AI replies.

This gives you a free window to try Agentic Search and see its impact on conversion before it counts against your plan.

Zipchat now remembers customers across conversations, building a persistent profile of who they are and what's happened before.

The AI automatically extracts key memories from each interaction, such as reported issues, preferences, disputes, previous orders, and other important context, and stores them on the customer's profile. Zipchat also matches conversations from the same person across different channels, so a customer who reaches out via chat, email, or WhatsApp is recognized as one contact with one shared history.

Zipchat can now send interactive quick reply buttons in Messenger and Instagram conversations. When the AI asks a question with a set of options, customers see clickable buttons instead of having to type their answer. This makes conversations faster and reduces friction, especially for qualification questions, yes/no prompts, and multiple-choice scenarios.

Zipchat can now send interactive quick reply buttons in WhatsApp conversations. When the AI asks a question with a set of options, customers see clickable buttons instead of having to type their answer. This makes conversations faster and reduces friction, especially for qualification questions, yes/no prompts, and multiple-choice scenarios.

Live on all WhatsApp-connected agents with no setup required.

Two major updates to the backend API

• You can now access generate a user-level API key, which allows you to manage ALL agents that you have access
• You can now use the backend API to update your prompt, and manage your skills

This allows you to use Claude Code ( or another agent ) to manage your agents, especially in the scenario where you need to apply the same change over multiple chatbots.

Example usage with AI agent: So you can say things like

• ⁠ ⁠Update the master prompt to all “chats” to X, Y, Z
• ⁠ ⁠⁠Copy "Skill X" from "Agent 1" to "Agent 2" but change the "Y"

The AI can now generate interactive forms on the fly inside the bubble chat, making multi-step interactions faster and more intuitive for customers.

Instead of asking questions one by one in a back-and-forth conversation, Zipchat can present a multi-step form with clickable options, free text fields, and navigation between steps. The customer's answers are submitted as a single message, so the AI can respond with everything it needs in one go.

Use cases include product qualification quizzes, simplified order tracking (instead of asking for email and order number separately), quick order forms, cancellation requests, and any structured flow you want to guide customers through.

Quick forms are live on all bubble chats with no setup required.

You can now earn real cash by referring other e-commerce brands to Zipchat.

How it works: share your friend's details through the referral form, our team reaches out, and you get paid. You earn $50 when they attend a qualified demo, and an additional cash reward when they become a paying customer, ranging from $100 (Starter) to $2,000 (Enterprise) depending on the plan they choose. You can also choose to split the reward 50/50 with your friend.

There's no limit to how many people you can refer. Rewards are sent within a few days via virtual debit card, PayPal, or gift card.

To refer someone, go to Refer a Friend in the sidebar.

You can now use Zipchat's own Shopify API key when building custom skills, so you don't need to create a separate custom app.

The managed SHOPIFY_API_KEY is available in the variable pool when adding variables to a skill. It works out of the box with the permissions Zipchat already has. If your custom skill needs additional access (e.g. write_orders, read_fulfillments), you can grant extra permissions directly from the variable settings.

Variables used in custom skills can now be shared across multiple skills.

Previously, if two skills needed the same API credentials, you had to create a separate variable for each one. Now, variables like API keys or store URLs are defined once and can be attached to any skill that needs them. Each variable shows how many skills are currently using it.

Zipchat now has an official WordPress/Wooommerce plugin that handles the full setup automatically, no developer needed.

The plugin installs the Zipchat chat widget, sets up sales tracking, and enables customer identification on your WordPress/WooCommerce store. Previously, WordPress merchants needed a developer to configure these integrations manually.

To get started, go to Chat Settings → Bubble Chat → "Install via WordPress plugin" and follow the steps.

You can now require explicit marketing consent from new WhatsApp contacts before sending them marketing messages.

When enabled, Zipchat will ask the customer whether they consent to receiving marketing messages during the conversation. If they say yes, they're opted in. If they say no, the conversation continues normally without marketing. This only applies to new contacts and does not affect existing ones.

To enable it, go to Chat Settings → Channels → WhatsApp → Edit, and select "Require double opt-in" under Marketing consent.

We've upgraded the WhatsApp campaign editor with three new capabilities.

• You can now add interactive buttons to any campaign, including Quick Reply, Visit URL, and Copy Offer Code.
• Campaigns can include a header image
• And a new formatting toolbar lets you style your message text with bold, italic, strikethrough, monospace, and bullet points.

Everything updates in the live preview as you build. Available when creating or editing a campaign from Zipchat → Campaigns.

Customers on mobile can now navigate back from the AI conversation to the search results using a new back button. Previously, tapping "Ask AI" on mobile had no easy way to return to the product list.

Customers can now add products directly to their cart from the AI Search results, just like in the bubble chat.

Each product in the search results includes an "Add to cart" button, so customers can act on what they find without navigating to the product page first. Currently available for Shopify stores only.

Customers can now add products directly to their cart from within the bubble chat, without leaving the conversation.

When Zipchat recommends a product, the customer sees a product card with an image, price, variant selector, and an "Add to cart" button. This shortens the path from discovery to purchase by removing the need to navigate to the product page first.

Currently available for Shopify stores only and is enabled by default. To disable it, go to Chat Settings → Bubble Chat → Edit.

You can now collect and publish reviews on Judge.me directly from Zipchat conversations. Whenever a customer wants to leave a review, Zipchat will collect the information and push it to Judge.me directly.

To set it up go to AI training / Prompt and Skills -> Add skill

We've refreshed several details across the Zipchat app for a more polished experience.

• New notification sounds for incoming messages and escalations that are cleaner and less intrusive.
• A new favicon for your browser tab.
• A proper app icon for Progressive Web App installs, so Zipchat looks right if you add it to your home screen.
• And updated share images when linking Zipchat in chats or social media.

We've improved the store picker for merchants managing multiple AI agents.

The new picker shows all your agents in a cleaner list with their icons and names. If you have more than five agents, a search bar appears at the top so you can quickly find the one you need. You can also create a new agent directly from the picker.

You can now see the name of the person who contacted you on Messenger. ( Before you would only see: Visitor X ) The AI is also aware of the name of the customer.

We've renamed "Tools" to "Skills" across Zipchat and shipped several improvements to how you build and debug them.

What's new:

• The section previously called "Prompt and Tools" is now "Prompt and Skills." All references to tools throughout the app have been updated to reflect the new naming.
• You can now build custom skills using Claude Code. Install the Zipchat skill in Claude Code and it will write, test, and refine your custom skill with you directly from your terminal.
• We've also redesigned the debug experience for conversations and test chat. When something goes wrong, you have two options: use the "AI helper" tab to describe the issue and get an instant explanation from Zipchat's support AI, or switch to the "RAW debug info" tab to see the full conversation transcript including system prompt, tool calls, and AI reasoning. You can also copy the entire debug transcript and share it with a developer or third-party AI for deeper troubleshooting.
• To add a new skill, go to AI Training → Prompt and Skills → Add skill.

You can now connect more than one Facebook Page and Instagram account to a single AI agent.

What's new:

• Connect multiple Facebook Pages to one agent via Zipchat → Channels → Messenger
• Connect multiple Instagram accounts to one agent via Zipchat → Channels → Instagram
• All conversations from all connected pages are managed in one place

Previously, each agent was limited to a single Facebook Page and Instagram account. This update is especially useful for brands that operate multiple social pages under one store.

We've added two new options to WhatsApp campaigns that are especially useful for stores that handle Cash on Delivery orders.

What's new:

• A new "Send only for Cash on Delivery orders" filter lets you target only COD purchases, so you can send order confirmations to customers who haven't paid yet
• A new "Require marketing consent" toggle lets you control whether a campaign requires marketing opt-in or not. Uncheck it for transactional messages like order confirmations that don't need consent

These options are available when creating or editing a WhatsApp campaign from Zipchat → Campaigns.

Zipchat now includes two ready-made tools for WooCommerce stores, bringing feature parity with the Shopify tools.

What's new:

• Order tracking - Zipchat can look up a WooCommerce order and share its status, summary, and tracking link with the customer
• Create discount - Zipchat can generate a unique, single-use percentage discount coupon to help close a sale or handle a budget objection

Both tools work out of the box with your WooCommerce store's API. To add them, go to AI Training → Prompt and Tools → Add tool.

You can now filter conversations based on channels, flags and asignee

Zipchat can now automatically generate relevant questions on your product pages — helping customers find the answers they need before they even have to ask.

What's new:

• Zipchat analyzes each product page and identifies what information might be missing or unclear
• Common questions are displayed directly on the product page as clickable buttons
• Clicking a question opens a conversation with the AI to get an instant answer
• Questions are tailored to each product — covering things like sizing, materials, shipping, returns, and more

This helps reduce hesitation on product pages and drives more conversations from shoppers who are close to buying. To enable it, go to Chat Settings → PDP Questions.