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Retargeting 101: Strategies to Bring Back Lost Customers and Boost Revenue

Retargeting 101: Strategies to Bring Back Lost Customers and Boost Revenue

by 
Luca Borreani
 | 
January 5, 2024

Partner: Akohub | Customize your Ako Loyalty Program, Marketing Funnel, Instagram Retargeting to grow your business.

Starting a retargeting campaign can be exciting for an online business, but it's important to be realistic. Retargeting stands out as a highly potent strategy for drawing potential customers who have interacted with your business back to your website and encouraging those who came close to making a purchase to convert. Despite its cost-effectiveness compared to other advertising methods, the creation of effective retargeting campaigns demands thorough research and meticulous planning. For retargeting to yield sustainable results, it must be both specific and hyper-focused. Enhancing your campaign by pinpointing the target audience, selecting the optimal ad format, and crafting receptive content. This approach not only minimizes unnecessary costs but also significantly boosts your Return on Ad Spend (ROAS).

A tool like Ako Retargeting isn't a quick fix for getting lots of customers and making tons of money right away. However, if you use it well, a retargeting campaign can actually give you better results than you might have thought at the beginning.

Win Back Your Visitors

Once Ako Retargeting is up and running, start your retargeting campaign to bring back people who visited before. Ads will smoothly pop up on Facebook timelines, mobile news feeds, and column sidebars, displaying products based on what users were interested in. The clever use of automatic algorithms and dynamic ads works as a gentle nudge, sparking users' interest again and maybe even turning it into a purchase.

Invest in Design.

In the world of online business, where every click matters, the importance of design cannot be overstated. While we all want to be savvy with our budgets, there's a non-negotiable aspect when it comes to investing in the design of your virtual storefront. Investing in design isn't just about aesthetics; it's about functionality too. A user-friendly interface can significantly improve the overall experience for your customers. Easy navigation, clear product displays, and an intuitive layout contribute to a seamless online journey, making it more likely for visitors to become customers. Customers are more likely to trust and engage with a website that looks professional and well-maintained. Design plays a crucial role in establishing credibility in the minds of your audience. It's a silent ambassador for your brand, conveying a message of quality, reliability, and attention to detail.

Generate coupons for your customers 

Coupons are a powerful marketing tool but require careful planning. To avoid profit margin squeeze and maintain product value, businesses must craft a thoughtful coupon strategy and budget. Emphasize upselling and cross-selling opportunities, such as bundling products or collaborating with brands. Strategic timing, like aligning discounts with peak sales periods, and targeted promotions based on customer history enhance coupon effectiveness.

Fear Of Missing Out (FOMO) marketing adds urgency, capturing attention and influencing purchases. Instead of site-wide coupons, exclusive offers to specific customer segments build brand loyalty without compromising overall integrity. To add value without hurting the brand, offer unique services or implement psychological pricing tactics. Effective couponing demands a strategic approach, combining targeted incentives, timing, and value-added services to maximize impact and foster customer loyalty. With the Ako Retargeting app, you can assist your customers in streamlining their checkout process effortlessly. No manual codes are required for point redemption, making the experience both efficient and user-friendly.

Cross-Selling Techniques

Ever thought about turning a single purchase into multiple sales? That's where cross-selling steps onto the stage. By presenting a carefully curated set of three suggestions to existing customers, you tap into their interests and boost the likelihood of additional purchases. While it might not guarantee soaring sales figures, cross-selling proves its worth by optimizing revenue from the customers you've already won over.

Source: Klaviyo

Triggering Emails – Crafting Strategic Engagement:

Implementing marketing automation through trigger emails, especially for cart abandoners, is a game-changer. Personalized templates, free from the spam folder, become powerful tools for re-engagement. Integrating Klaviyo and Akohub into this mix ensures that your triggered emails are not just sent but are crafted strategically, leveraging customer data to create unique and memorable content that prompts action and solidifies customer loyalty.

Source: Akohub app

Retargeting and Loyalty Program Synergy:

Building upon retargeting's power, integrating it with a well-crafted loyalty program can exponentially boost customer engagement and retention. Imagine retargeting ads not only reminding users of their past interests but also offering exclusive discounts or rewards through your loyalty program. This synergy creates a compelling narrative, enticing customers not just to make a one-time purchase but to become long-term brand advocates, further solidifying the success of your online business. Integrating Ako's Loyalty feature into this strategy ensures that your loyalty program aligns seamlessly with your overall customer engagement strategy, creating a comprehensive and effective approach.

Conclusion:

A successful retargeting strategy goes beyond quick fixes. Ako Retargeting, though powerful, requires a thoughtful approach. Combining it with strategic design investments, cross-selling, triggered emails, and a loyalty program forms a comprehensive framework for sustained customer engagement and revenue growth. The goal is not just to reclaim lost opportunities but to build enduring connections and brand advocacy. In the dynamic digital landscape, this fusion of technology, strategy, and customer-centric approaches is key to online success.

Luca Borreani
Luca Borreani
CMO & Co-Founder
Not Only A Chat, But a Human-Like AI Converting Visitors Into Buyers
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