See what's new in Zipchat.

You can now use Zipchat's own Shopify API key when building custom skills, so you don't need to create a separate custom app.

The managed SHOPIFY_API_KEY is available in the variable pool when adding variables to a skill. It works out of the box with the permissions Zipchat already has. If your custom skill needs additional access (e.g. write_orders, read_fulfillments), you can grant extra permissions directly from the variable settings.

Variables used in custom skills can now be shared across multiple skills.

Previously, if two skills needed the same API credentials, you had to create a separate variable for each one. Now, variables like API keys or store URLs are defined once and can be attached to any skill that needs them. Each variable shows how many skills are currently using it.

Zipchat now has an official WordPress/Wooommerce plugin that handles the full setup automatically, no developer needed.

The plugin installs the Zipchat chat widget, sets up sales tracking, and enables customer identification on your WordPress/WooCommerce store. Previously, WordPress merchants needed a developer to configure these integrations manually.

To get started, go to Chat Settings → Bubble Chat → "Install via WordPress plugin" and follow the steps.

You can now require explicit marketing consent from new WhatsApp contacts before sending them marketing messages.

When enabled, Zipchat will ask the customer whether they consent to receiving marketing messages during the conversation. If they say yes, they're opted in. If they say no, the conversation continues normally without marketing. This only applies to new contacts and does not affect existing ones.

To enable it, go to Chat Settings → Channels → WhatsApp → Edit, and select "Require double opt-in" under Marketing consent.

We've upgraded the WhatsApp campaign editor with three new capabilities.

• You can now add interactive buttons to any campaign, including Quick Reply, Visit URL, and Copy Offer Code.
• Campaigns can include a header image
• And a new formatting toolbar lets you style your message text with bold, italic, strikethrough, monospace, and bullet points.

Everything updates in the live preview as you build. Available when creating or editing a campaign from Zipchat → Campaigns.

Customers on mobile can now navigate back from the AI conversation to the search results using a new back button. Previously, tapping "Ask AI" on mobile had no easy way to return to the product list.

Customers can now add products directly to their cart from the AI Search results, just like in the bubble chat.

Each product in the search results includes an "Add to cart" button, so customers can act on what they find without navigating to the product page first. Currently available for Shopify stores only.

Customers can now add products directly to their cart from within the bubble chat, without leaving the conversation.

When Zipchat recommends a product, the customer sees a product card with an image, price, variant selector, and an "Add to cart" button. This shortens the path from discovery to purchase by removing the need to navigate to the product page first.

Currently available for Shopify stores only and is enabled by default. To disable it, go to Chat Settings → Bubble Chat → Edit.

You can now collect and publish reviews on Judge.me directly from Zipchat conversations. Whenever a customer wants to leave a review, Zipchat will collect the information and push it to Judge.me directly.

To set it up go to AI training / Prompt and Skills -> Add skill

We've refreshed several details across the Zipchat app for a more polished experience.

• New notification sounds for incoming messages and escalations that are cleaner and less intrusive.
• A new favicon for your browser tab.
• A proper app icon for Progressive Web App installs, so Zipchat looks right if you add it to your home screen.
• And updated share images when linking Zipchat in chats or social media.

We've improved the store picker for merchants managing multiple AI agents.

The new picker shows all your agents in a cleaner list with their icons and names. If you have more than five agents, a search bar appears at the top so you can quickly find the one you need. You can also create a new agent directly from the picker.

You can now see the name of the person who contacted you on Messenger. ( Before you would only see: Visitor X ) The AI is also aware of the name of the customer.

We've renamed "Tools" to "Skills" across Zipchat and shipped several improvements to how you build and debug them.

What's new:

• The section previously called "Prompt and Tools" is now "Prompt and Skills." All references to tools throughout the app have been updated to reflect the new naming.
• You can now build custom skills using Claude Code. Install the Zipchat skill in Claude Code and it will write, test, and refine your custom skill with you directly from your terminal.
• We've also redesigned the debug experience for conversations and test chat. When something goes wrong, you have two options: use the "AI helper" tab to describe the issue and get an instant explanation from Zipchat's support AI, or switch to the "RAW debug info" tab to see the full conversation transcript including system prompt, tool calls, and AI reasoning. You can also copy the entire debug transcript and share it with a developer or third-party AI for deeper troubleshooting.
• To add a new skill, go to AI Training → Prompt and Skills → Add skill.

You can now connect more than one Facebook Page and Instagram account to a single AI agent.

What's new:

• Connect multiple Facebook Pages to one agent via Zipchat → Channels → Messenger
• Connect multiple Instagram accounts to one agent via Zipchat → Channels → Instagram
• All conversations from all connected pages are managed in one place

Previously, each agent was limited to a single Facebook Page and Instagram account. This update is especially useful for brands that operate multiple social pages under one store.

We've added two new options to WhatsApp campaigns that are especially useful for stores that handle Cash on Delivery orders.

What's new:

• A new "Send only for Cash on Delivery orders" filter lets you target only COD purchases, so you can send order confirmations to customers who haven't paid yet
• A new "Require marketing consent" toggle lets you control whether a campaign requires marketing opt-in or not. Uncheck it for transactional messages like order confirmations that don't need consent

These options are available when creating or editing a WhatsApp campaign from Zipchat → Campaigns.

Zipchat now includes two ready-made tools for WooCommerce stores, bringing feature parity with the Shopify tools.

What's new:

• Order tracking - Zipchat can look up a WooCommerce order and share its status, summary, and tracking link with the customer
• Create discount - Zipchat can generate a unique, single-use percentage discount coupon to help close a sale or handle a budget objection

Both tools work out of the box with your WooCommerce store's API. To add them, go to AI Training → Prompt and Tools → Add tool.

You can now filter conversations based on channels, flags and asignee

Zipchat can now automatically generate relevant questions on your product pages — helping customers find the answers they need before they even have to ask.

What's new:

• Zipchat analyzes each product page and identifies what information might be missing or unclear
• Common questions are displayed directly on the product page as clickable buttons
• Clicking a question opens a conversation with the AI to get an instant answer
• Questions are tailored to each product — covering things like sizing, materials, shipping, returns, and more

This helps reduce hesitation on product pages and drives more conversations from shoppers who are close to buying. To enable it, go to Chat Settings → PDP Questions.

You can now filter your Dashboard data by channel to see performance for specific parts of your business.

What's new:

• A new "All channels" dropdown on the Dashboard lets you select which channels to include
• Filter by Chat, WhatsApp, Email, Instagram, Messenger, Zendesk, AI Search, PDP Questions, or any combination
• All Dashboard metrics update to reflect only the selected channels

This makes it easy to compare performance across channels — or zoom into a single one to understand its impact.

• If a conversation is started from the AI search, the conversation will be marked as such instead of showing the “Bubble chat” as a starting point

You can now add Zipchat as a Zendesk employee and make it work seamlessly with your team inside Zendesk's ecosystem

Zipchat now recognizes each Shopify staff member as a separate user when they access the embedded app — instead of treating everyone as the store owner.

What's new:

• Each Shopify staff member gets their own Zipchat identity when opening the app from Shopify admin
• Conversation assignments now work correctly — you can assign conversations to the actual person, not just the store owner
• Staff members see and manage only the chats and members they have access to

• The free plan now allow you to add unlimited team members
• The starter plan now allows you to add unlimited team members
• There are no changes for other plans

You can now preview how AI Search will look and behave on your store before enabling it for customers.

A new test option is available from Chat Settings → AI Search → Test

Zipchat can now draft replies instead of sending them automatically — giving you full control before any message reaches the customer.

What's new:

• Enable Draft mode on any channel from its settings
• When active, Zipchat generates a suggested reply and holds it for your review
• You can edit the draft before sending it
• A new "Drafts" tab in Conversations shows all pending drafts with a count
• Conversations in draft mode are marked with a draft icon in the sidebar
• Draft messages count as AI replies

This is ideal for merchants who want AI assistance but prefer to review and approve every message before it goes out — especially useful for high-value conversations or sensitive channels like email.

• Fixes an issue where the default "Skip conversation" rules would place GMAIL forwarding confirmation emails into "archived"

You can now edit team member permissions directly from your account settings.

What's new:

• Change a member's role at any time
• Control which AI agents each member has access to
• Manage everything from Account → Members

This gives you more flexibility over who can see and manage each chatbot — especially useful for larger teams.

• Zipchat will now send you a weekly email listing all the questions it couldn't answer confidently to your customers
• You can answer these questions, dismiss them or unsubscribe from AI insights alltogheter

• If you have an AppSumo Lifetime license, you can now upgrade your plan
• Your lifetime offer stays with you forever, but if you need more replies you can add a monthly plan on top of that

Zipchat has officially earned Shopify's "Built for Shopify" badge — the highest quality standard for apps on the Shopify ecosystem.

What this means:

• Zipchat does not slow down your store — verified by Shopify's performance standards
• The app follows best UX practices across all interfaces
• Zipchat works seamlessly with the rest of your e-commerce stack

Whether you use Zipchat on Shopify or another platform, the BFS badge is a guarantee that the app meets the strictest quality, performance, and reliability requirements in e-commerce

• Users can now accept Agent invites from the Zipchat admin directly

We now show quick steps for getting started

You can now fully localise the Zipchat experience for each language or market your store operates in. What's new:

Create locales based on URL patterns (e.g. yourstore.com/it/ for Italian, yourstore.com/ for default) Override every customer-facing string — welcome message, placeholder text, suggestion messages, lead collection labels, social button CTAs, disclaimer text, and more Each locale is sandboxed to its URL pattern, so product data and site information are scoped to that specific market Preview how each locale looks directly from the test chat Side-by-side editing lets you compare the default locale with the translated version

To set up localisations, go to AI Training → Localisations → Add new locale.

You can now talk to Zipchat instead of typing

You can now generate conversation reports for any date range — not just the automatic monthly ones.

What's new:

• A new "Generate report" button on the Reports page
• Choose a custom start and end date for your report
• Get the same structured insights (brand perception, common questions, marketing angles, and more) for any period you need
• Custom reports appear alongside your monthly and yearly reports in one view

This makes it easy to generate insights for specific campaigns, product launches, or any time period that matters to you. To create one, go to Reports → Generate report.

We've added a new AI-powered prompt builder that lets you update your agent's behavior by simply describing what you want to change — no need to manually edit the prompt yourself.

What's new:

• A new "Prompt builder" option when editing agent behavior — just describe the change you want in plain language and the AI updates the prompt for you
• A "RAW prompt" tab is still available for merchants who prefer to edit the prompt directly
• The Prompt and Tools page has been redesigned with a cleaner layout
• Active and inactive tools are easier to see at a glance
• Each tool now shows its status, description, channel settings, and notification preferences in a clearer view

To try the prompt builder, go to AI Training → Prompt and Tools → Edit.

Zipchat now understands voice notes sent by customers on WhatsApp, Instagram, and Messenger. What's new:

The AI can listen to and understand voice messages across all supported social channels Customers can speak naturally instead of typing — Zipchat responds just like it would to a text message Works seamlessly alongside text and image messages

This means fewer unanswered messages and a smoother experience for customers who prefer to talk rather than type.

You can now mark conversations as unread directly from the conversation view.

• This makes it easy to flag a conversation you want to come back to later without losing track of it

Zipchat can now interact with any system your company uses — as long as it has an API.

What's new:

• Connect Zipchat to any third-party system by providing API access
• Write a prompt that tells the AI what to do in that system (e.g. track orders, cancel orders, update a CRM)
• Secret variables are supported to securely store API keys and credentials
• Works with any API-based system — order management, CRMs, ERPs, and more

To set up a custom tool, go to AI Training → Prompt and Tools, scroll down and click "Add a tool".

You can also reach out to our support AI or team to help you build the prompt.

• The conversation UI search now searches inside notes too

• You can now send manual replies by pressing Shift + Enter

• We've improved the speed at which Zipchat Code replies

• We've returned the conversations per day graph in the dashboard

Zipchat now proactively identifies questions it doesn't know the answer to — so you can fill in the gaps before customers get a bad experience.

What's new:

• When Zipchat encounters a question it can't confidently answer, it flags it automatically
• Unanswered questions appear as "Pending" in AI Training → Corrections
• You can add the correct response directly from the pending question

The AI knowledge status on your Dashboard shows how many questions are waiting for an answer. This means you no longer have to dig through conversations to find what the AI is getting wrong — Zipchat surfaces it for you.

You can now understand why Zipchat replied in a certain way by clicking the "Debug" button inside the conversations UI

You can now connect a Postgres or MySQL database and allow Zipchat to look into it directly. Can be used by software companies looking to give their agent context about the status of the customer.

We've improved the first time onboarding of users by placing next steps at a more central location. We've also added a status bar on the right, showing if everything is OK with your Zipchat agent.

Agentic search now uses the Storefront Shopify API, which gives full search results and is impacted by the Search and Discovery app settings

We're introducing a new COMPLETELY FREE plan for Zipchat

The free plan includes

• 120 replies
• 100 pages
• 1 AI agent

Zipchat can now connect directly to your codebase to provide fully informed product support — built specifically for software companies. What's new:

Connect your codebase via GitHub, GitLab, or Bitbucket Zipchat automatically learns your product from the source code AI support starts working immediately after connection — no manual training needed Unlike traditional documentation, your codebase is always up to date — so the AI never gives answers based on outdated information Zipchat gains a complete understanding of your product, not just what someone remembered to document

This means your support is always in sync with your latest release — no more maintaining docs, writing Q&As, or manually updating your knowledge base every time something changes.