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How Does Bigcommerce Chatbot Help in Driving Growth & Profits?

How Does Bigcommerce Chatbot Help in Driving Growth & Profits?

February 15, 2024

Chatbots have been exploited in popularity in recent times. They no longer need any introduction and because of the recent advancements in generative artificial intelligence (AI); this technology will only be famous. For instance, if 100 businesses were using them earlier, now 1000 businesses will adopt them. 

What does that mean?

It will be necessary for online platforms in the coming years. That means all businesses with an online presence can not afford not to try smart Chatbot.

The good news is that the BigCommerce platform has now joined the party, allowing its users to be part of one of the largest trends in e-commerce and make their business soar in the industry. 

Interested to learn in detail? Read on!

Role of BigCommerce Chatbots Driving Growth and Profits 

One of the main reasons behind the success of any bigcommerce website is satisfied customers. 

We know how important it is to stand out in this competitive industry. That's why we're here to talk about how chatbots can make your customers happy, as only a few websites prioritize customer satisfaction.

If your customer is happy, your profits are going to increase; let's learn how chatbot work can be your secret to the growth of a website.

AI Conversational Chatbot for Improved Customer Engagement:

In recent years, businesses, including online stores, have been using chatbots to interact with customers. These chatbots, powered by AI technology, make conversations more interesting and helpful for customers.

How does it work?

Customers visiting your website or seeking services expect more than just pre-programmed responses. This is where AI conversational chatbots come into play, making customer interactions more engaging and dynamic.

Conversational AI, like chatbots and voice assistants, allows customers to interact through conversation. These technologies utilize data, machine learning, and natural language processing to simulate human-like interactions. Through natural language understanding (NLU), conversational AI improves engagement between humans and machines by understanding and responding to language. By leveraging machine and deep learning, conversational AI can learn, process, and transact with contextual understanding.

Now, let's explore how conversational AI can enhance customer engagement:

  1. Understanding your customer better
  2. Faster resolution, 24/7 availability
  3. Provide Personalized Solutions

Conversational AI for Reaching New Markets

Conversational AI, powered by intelligent chatbots and virtual assistants, opens up interesting opportunities for enterprises looking to grow into new industries. Here's how it could change the game:

  1. Language Localization: Conversational AI's multilingual skills can help organizations that operate in various countries or want to grow into new markets. You can also teach your AI to comprehend local humor, dialect, and etiquette to minimize unintentional offense. This personalized touch promotes trust and rapport with the new audience.
  1. Gather Valuable Data: Analyze chatbot interactions to understand local needs, preferences, and pain points. This data helps tailor products and services for the new market, increasing their relevance and appeal.
  1. Targeted Lead Generation: Chatbots can qualify leads by engaging in conversations and collecting relevant information. This helps focus marketing efforts on high-potential prospects.
  1. Product Recommendations: Based on user preferences and purchase history, recommend relevant products or services, driving personalized sales within the new market.
  1. Engaging Interactions: Chatbots can be programmed to answer inquiries about your brand story, values, and offerings in a friendly and informative way. This builds trust and familiarity with the new audience.

Programmatically Onboard and Educate New Users

Consider a chatbot to be your ecommerce store's 24/7 customer service. When customers land on your website for the first time, what do they expect? Seamless assistance, right? That's exactly what chatbots deliver: they can introduce product features, guide users through sign-up, and offer assistance throughout onboarding.

The bot can effortlessly lead users through account creation or initial setup by providing clickable prompts or a virtual guided interface tour.

Interactive demos, tutorials, and FAQs can be offered to help new users navigate the platform. Automated onboarding is particularly beneficial for software companies offering free trials or freemium versions, enabling them to scale their operations efficiently.

These features are amazing, right? They enhance user experience and free up valuable time for your customer support team to focus on other important tasks.

AI Automates Parts of the Sales Process

Chatbots play an important role in simplifying aspects of the sales process. They help in lead generation by actively engaging website visitors in discussion, learning about their needs, such as product preferences and budget, and collecting contact information.

If visitors leave the site prematurely, chatbots can send reminders about the products they showed interest in, encouraging them to return and complete their purchase.

The most effective ecommerce chatbots excel at guiding customers through the order placement process, suggesting upsell or cross-sell items to increase sales, and sending post-purchase feedback requests to enhance customer satisfaction.

Conversational AI for Scaling Support

Offering prompt assistance to customers while they navigate your website or app is crucial for a positive customer experience. If customers have to wait for a response after sending a request, it can lead to frustration, prompting them to seek assistance elsewhere.

However, managing increased customer queries can be challenging for the support team.

Automating in-app support through conversational AI can alleviate this challenge.

For example, imagine you're running a clothing store, and your sale is live. Suddenly, there's a surge in help tickets. This is where conversational AI steps in to provide effective in-app support. By automating responses and guiding customers through common queries, your business can reduce query volumes by 10%, achieve a 70% containment rate, and improve average first response time by 83%. This enhances the customer experience and alleviates pressure on the support team during peak periods.

Offer Post Sale Customer Support

Customers may have queries concerning order progress, referrals, and returns following a purchase. Chatbots can retrieve this information from the organization’s knowledge base.

Customer support chatbots can provide step-by-step written instructions or a video tutorial on how to return an item or change the shipping address — which can be much more effective than relaying these instructions by phone.

Finally, chatbots can collect input on the purchasing process via surveys and polls.

Summary: BigCommerce chatbots hold immense potential to boost customer satisfaction, enhance brand loyalty, and drive substantial growth and profits. However, they require strategic design and integration to maximize effectiveness. Enterprises must develop logical conversation flows, grasp user intent, and incorporate escalation triggers for seamless live agent support.

That is why choosing a chatbot solution that seamlessly integrates with BigCommerce, provides multilingual support, and prioritizes continuous learning and improvement is crucial for success.

By investing in the right tools and committing to the process, businesses can harness the power of AI to transform their customer experience and fuel growth.

Take the first step today by installing Zipchat AI and watch your online store thrive on this chatbot journey.

Not Only A Chat, But a Human-Like AI Converting Visitors Into Buyers
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